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Amazon Ads empowers advertisers with new full-funnel …
1 day ago · In terms of insights simplification, AMC now enables advertisers to join their first-party data with Amazon Ads signals to understand the customer journey and build and activate …
Contextual marketing: How Hybrid is leading the adtech revolution
4 days ago · Hybrid’s VOX Contextual Marketing Suite is a game-changer in the era of digital advertising. Leveraging advanced computer vision and machine learning, VOX can analyse up …
As you plan for 2025 consider if it is time to rethink the PR value ...
1 day ago · As you plan for 2025, consider if it is time to rethink the 'PR value' metric. published. 17 October 2024. author. Camillia Dass. PR value is an age old method to measure the …
How marketers can navigate transparency in AI-generated ads
Oct 11, 2024 · 3. Brands and advertisers: Brands should prioritise transparency and work with their partners to clearly communicate when AI is used in their advertising, setting an industry …
News - Marketing-Interactive
Oct 10, 2024 · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all …
These are 7 ways to make your ads more memorable to consumers
Oct 4, 2024 · 1. Tap into emotions. Emotion makes things more likely to be remembered, processed, stored deep in memory, then recalled. Emotional messages are more likely to be …
These are the MARKies Awards 2024 finalists - Marketing-Interactive
Mar 13, 2024 · Leshka De Leon. Regional Project Manager. Tel: +65 6692 9031 Ext 816. Mobile: +63 9550491519. Email: [email protected]. Advertising & Sponsorship …
Most Recent - Marketing-Interactive
Oct 10, 2024 · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all …
About Us - Marketing-Interactive
Jun 30, 2024 · About Marketing–Interactive. updated. 30 June 2024. Established in June 2002, MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media …