Tomorrow's Golf League, which was started by Tiger Woods and Rory McIlroy, has averaged 869,000 viewers through its first three weeks. That's a 50 percent jump compared to the same time slot on ESPN ...
Professional golf used to be simple. You had the PGA Tour—buttoned-up, tradition-heavy, and filled with polite claps. Then LIV Golf showed up, tossing cash at players like a game show host on a spree.