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Starbucks taps former Chipotle executive
Starbucks new CEO taps fellow Chipotle alum for top marketing role
Starbucks on Tuesday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in a spate of executive reshuffling by new CEO Brian Niccol. Lieberman and Niccol overlapped at Chipotle,
Starbucks’ Niccol Taps Ex-Chipotle Executive to Reposition Brand
Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive for a key role in new boss Brian Niccol’s efforts to reverse a sales slump and revitalize the brand.
Starbucks hires ex-Chipotle executive to lead brand revamp
Tressie Lieberman will join Starbucks on Nov. 4 as chief brand officer, the company said in an emailed statement Friday. She will lead marketing, product development, digital, creative and analytics.
Starbucks taps former Chipotle executive as global chief brand officer
In his first week on the job, CEO Brian Niccol said improved the company's branding was one of his four priorities to turn around the U.S. business.
18h
on MSN
The Starbucks Stock Rally Has Fizzled. Can Its New CEO Get It Going Again?
Brian Niccol took over the coffee retailer in September, sending shares soaring. Now he needs to revive the excitement.
10h
on MSN
Starbucks seriously needs to cool it on the coffee innovations, analyst says
Starbucks (SBUX) is looking to find itself — but in that search, it’s unlikely to do away with its most popular drinks, even ...
11h
on MSN
Tech Moves: Ex-Yahoo CMO joins Starbucks; Shape Therapeutics’ CEO steps down; Read AI grows team
Tressie Lieberman, executive vice president, global chief brand officer at Starbucks. (Starbucks Photo) Tressie Lieberman is ...
Restaurant Business
12h
Starbucks plucks Yahoo's CMO to be its new chief brand officer
Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.
4d
on MSN
Starbucks new CEO Brian Niccol to cut back on discounts and coffee promotions
Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...
4d
on MSN
Starbucks is scaling back discounts and promotions
The coffee chain is pulling promotional offers through its mobile app to get customers to pay full price for its coffees and ...
1d
Starbucks: Big Unionization Problem
Starbucks faces significant labor risks due to increasing unionization, which could negatively impact margins and overall ...
Nation's Restaurant News
11h
Starbucks hires former Chipotle executive Tressie Lieberman as first global chief brand officer
Starbucks announced Friday the appointment of former Chipotle marketing executive Tressie Lieberman as the Seattle-based ...
EconoTimes
1d
When Is Starbucks Red Cup Day 2024? Here's What We Know So Far
Starbucks holiday season is almost here, and Red Cup Day 2024 is generating buzz. While the exact date remains unconfirmed, ...
3d
How Starbucks Became a Sugary Teen Emporium
Instagrammable drinks and a comfortable place to hang has turned the struggling chain into a hot spot for kids, but at what ...
Tasting Table on MSN
10h
The Flavor Difference Between Starbucks' Iced Coffee And Cold Brew
Starbucks offers a wealth of cold drinks these days and it's easy to get overwhelmed. So, what's the flavor difference ...
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