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CEO Brian Niccol explains the company’s pivot back to its roots.

Brian Niccol, Starbucks' CEO, said mobile ordering meant staff weren't writing on cups, which affected the connection the ...

The freebie is only available to members of the Starbucks Rewards loyalty program. eligible subscribers must activate a ...

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

Super Bowl freebie comes despite plans by new CEO Brian Niccol to cut costs at the coffeehouse chain by slashing the number of deals and promotions.

Starbucks is offering its loyalty members free coffee on Monday, the day after the Super Bowl. The coffee giant said in January that its membership growth increased.

Starbucks will offer a rare perk on Monday: free coffee. Under CEO Brian Niccol, the coffee chain has drastically reduced its deals and giveaways in an attempt to boost its bottom line.

The “Back to Starbucks” initiative includes other changes, such as cutting “roughly 30%” of food and drink options from its ...

Here’s how to get the free brew: Members of the Starbucks Rewards loyalty program can activate a coupon that will appear in ...

Starbucks has cut what customers can order via app. Will investors care about the CEO's plan to cut the menu and make stores ...

Starbucks announced this week two new drinks on its menu for a limited time in celebration of Valentine's Day.