Amazon reached a platform best 4.0% share of TV, as it benefited from hosting five NFL Thursday Night Football games, ...

Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV shows and movies.

NEW YORK – January 27, 2025 — Nielsen today announced the launch of the ARTEY Awards, an annual recognition and celebration ...

NEW YORK, NY and Atlanta, GA – January 27, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and Cox Media Group (CMG) announced a multi-year renewal agreement for ...

媒体越来越模糊。您的营销组合优化了吗？ 2025 年，随着观众在数字设备上使用时间的增长，数字渠道正在占据中心位置。然而，这种增长并非以电视为代价。电视仍然是一股强大的力量，尤其 ...

미디어의 경계가 모호해지고 있습니다. 마케팅 믹스가 최적화되어 있나요? 2025년에는 시청자의 디지털 기기 사용 시간이 증가함에 따라 디지털 채널이 중심이 되고 있습니다. 하지만 이러한 ...

Hispanics aren’t just watching the game, they’re changing it. This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future of U.S. sports culture.

La comunidad hispana: Una influencia creciente en el deporte estadounidense La comunidad hispana está formada por unos 65 millones de personas, casi una quinta parte de la población de Estados Unidos.

Advertising is more complex than ever. Download our guide to help you navigate the complexity and plan with confidence.

During December, audiences in Mexico increased their streaming usage by 0.7 points compared to the previous month, accounting for 22.3% of TV viewing.

The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s integration of first ...