According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention ...

According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention ...

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A redacted portion of the complaint also refers to a report by the internal group “TikTank,” which allegedly found that ...

This year's fashion show felt more empowering to women rather than demeaning, according to some who watched it.

For certain, overall TV dollars have hit bigger record levels. Key local TV station groups are benefitting, as swing states ...

Adobe has released AI tools that advertisers and creators can use to build and modify videos and produce videos from prompts ...

PQ Media's findings show the B2C and B2B sectors both grew 9.7% in 2023 to $116 billion, with the industry far below the 2019 ...

The ad debuted today and asserts that the three billionaire immigrants are using Trump as a mouthpiece to espouse their own ...

Showing that ad fatigue negatively impacts viewers' purchasing decisions, a study found 61% of consumers are less likely to ...

Google is asking a judge to stay his recent injunction, which includes a provision requiring the company to host third-party ...

At a time when it seems much of the news media has become increasingly polarized, fragmented, and echo chamber-ish, one ...