Hyperpersonalisation will give businesses an unprecedented ability to connect with consumers on a deeply individual level.

The film mirrors the staggering amount of time pre-teens, teens and youth spend on devices, risks the addiction poses, and ...

AI is empowering account managers to reclaim their place as orchestrators, not just of campaigns, but of entire ecosystems.

The series, made in collaboration with Bundesliga International, will be distributed across Footballco’s channels, which ...

Team Red Dot's Anam Malik discusses how Xs - read experiences - contribute to brand experience, the collective impact of UX, ...

Hungerstation rolled out an AI-powered system to protect its riders from the desert heat by prioritising shaded delivery ...

Here's the list of the best PR/communications agencies in the region for 2024, as judged by the Campaign Agency of the Year ...

MMS highlight its sports advertising solutions on Saudi Sports Company's TV and digital platforms as well as MBC's lineup of ...

Seedtag's Sherry Mansour shares predictions for the adtech landscape, including how contextual AI will reshape targeting in ...

Ali Ali alongside other Jury Presidents will help benchmark excellence across the world’s best creative and effective work at Cannes Lions.

By turning billboards into platforms for action, easypaisa and Impact BBDO have highlighted a product and its essence: ...

"Sustainability now drives marketing strategy. Restaurants showcase their green initiatives — from local sourcing to ...