Severance season 2 is finally back after three years, and it was well worth the wait. The Apple TV+ workplace drama—which explores an alternate reality where one can physically separate their personal life from their work life—successfully builds upon the first season while recapturing the thrilling twists of its memorable season 1 finale.

Apple TV+’s mind-bending workplace thriller whose Season 2 budget reportedly topped $200 million — will deliver payback for the tech company. But Apple boss Tim Cook is doing his part to drive tune-in for Team Lumon.

Apple CEO Tim Cook has become Lumon's newest employee in a promotional spot for the second season of "Severance"

Apple TV+ wasted no time renewing Severance for Season 2, thanks to its immense popularity. But there's one more thing that played an important role.

Each episode of “Severance” drops at midnight PT and 3 a.m. ET on Apple TV+. There are 10 total episodes in this season.

With the second episode of Severance season two now available, Apple's CEO Tim Cook is promoting it in a different way than previous shows.

The Apple CEO - "Tim C" - is greeted by Mr. Milchick when he enters the Lumon offices in a the season two promo.

"Severance" director Ben Stiller has shared a video of Apple CEO Tim Cook's new morning routine, as he goes from being an outie to an innie, in the now famous Lumon elevator.

Severance season two premiered on Apple TV+ last week after a nearly three year hiatus. Episode two is out today.