On sale now, the first Wagoneers are 2024 "Launch Edition" models snazzed to a $71,995 price point inclusive of a $1795 destination charge. But buyers who don't like Bright White paint with a black roof will be dinged an additional $595 for any of the other five colors.

The 2024 Jeep Wagoneer S Launch Edition is a cleanly styled, convincingly upscale, and competitively equipped electric SUV. My main complaints are its high price, hard-to-keep-clean screens, and dissatisfying steering. In nearly all other respects, this is a premium EV worth considering.

Jeep has officially entered the EV market with the 2024 Wagoneer S, its first fully electric model for North America. Built on the STLA Large platform, this all-electric SUV is positioned as a premium two-row alternative to the Grand Cherokee.

$13,000 off is a big chunk of change.