Indriya, Aditya Birla Jewellery brand, has announced the launch of its first-ever bridal collection, captured in a campaign ...

The brand also invests in larger showrooms and a bespoke staff training program to enhance the overall shopping experience.

Created by Ogilvy India, the film reinforces the brand’s positioning around the endless love that a woman has for her jewellery ...

The design-focused brand is also open to pivoting into lab grown diamonds if the category sees sustained consumer interest ...

The move marks the Aditya Birla Group's aggressive push into India's ₹6.7-trillion branded jewellery market, aiming to scale ...

Anand’s journey went beyond the poet-saint in The Notbook of Kabir. He explores the broader Bhakti tradition-poets who took ...

Indriya, the jewellery brand from Aditya Birla Group, launches its first-ever bridal collection with exquisite designs in ...