Arquette tells PEOPLE how it's "kind of fun" when her "little inner Cobel," referring to her character on the Apple TV+ ...

Apple TV+ and Severance creators Dan Erickson and Ben Stiller were thinking outside the box when they dreamt up this genius cube-based promotion for the TV show's long-awaited second series.

Apple is clearly really proud of Severance season 2, as the company continues its high-profile promos for the Apple ...

The cast of Severance have generated a meta marketing moment by recreating Lumon Industries' office in a glass box in NYC ...

Apple TV+ focuses on innovation, not direct competition. An increasing awareness on the cost of content could help boost the ...

Over on LinkedIn, Lumon Industries is leveling a timely parody against the most exhausting of corporate posters.

From surprise throuple mentions to Lumon's embrace of stop-motion, here are the 15 most WTF moments from Severance Season 2, ...

The cast of Severance captivated commuters when they posed in a glass box at Grand Central Station in New York. Adam Scott, Patricia Arquette, Britt Lower, Zach Cherry, and Tramell Tillman staged the ...

The pop-up began when a large glass box appeared in Grand Central's Vanderbilt Hall, containing a replica of the four-seated ...

The second season of hit television show Severance is set to be available to stream starting tomorrow, and Apple is ...

Grand Central Terminal works as a fitting location for this pop-up thematically as it is where commuters change between their ...

Apple TV+ has promoted two of its most popular series with somewhat unusual marketing stunts. The streaming service recently ...