Saudi Arabia’s Public Investment Fund, which bankrolls LIV Golf, has hired a London-based firm to find a new chief executive officer to replace Greg Norman. According to one source with the league, Norman will remain part of the senior leadership team and would maintain a role similar to a commissioner.

Greg Norman has served as the CEO of LIV Golf since the beginning. But it sounds like the Saudi-backed league is looking to make a change. According to a report from Josh Carpenter of the Sports Business Journal,

Greg Norman is expected to be replaced as CEO of LIV Golf, the organisation behind the breakaway Saudi-backed league, just months after Jon Rahm suggested he might have to step down

A search firm is looking for Norman's replacement to lead LIV Golf and among its preliminary calls was a college conference commissioner, who wasn't interested.

On the LIV Golf front, Norman is expected to remain in a senior role overseeing the league's day-to-day functions. However, LIV is clearly looking for a CEO with more business acu

LIV Golf wrapped up its third season of play when it held its team championship tournament in Dallas near the end of September, and it sounds like the