The free streamer, owned by Fox, is planning its own Super Bowl programming around fashion and celebrities as well as two ad spots.

With Tubi airing Fox Sports' Super Bowl LIX broadcast live on its platform this year, the free streaming service has plans that go beyond the big game matchup between the Philadelphia Eagles and Kansas City Chiefs.

Super Bowl LIX will be available on Tubi in 4K resolution. This will be the streaming service's biggest live event yet.

With the Super Bowl just a few weeks away, there’s some exciting news for consumers thinking about how they’ll watch the big game.  Tubi, the free, ad-s

Fox Sports said will be streaming the Feb. 9 Super Bowl for the first time via free streaming service Tubi, as well as providing coverage of the big game in New Orleans on Fox, Fox Deportes, NBCUniversal’s Telemundo and across NFL digital properties Tubi will offer a 4K feed of the coverage.

Standing out amid the parade of Super Bowl brand stunts and celebrity-driven ads is already difficult. And this year, Tubi has the added challenge of outdoing its 2023 campaign, which remains a standout among recent Super Bowl efforts.