The FTC adopted a final rule requiring businesses to make it as easy to cancel subscriptions and memberships as it is to sign up.

“Too often, businesses make people jump through endless hoops just to cancel a subscription,” said Commission Chair Lina Khan. “The FTC’s rule will end these tricks and traps, saving Americans time and money. Nobody should be stuck paying for a service they no longer want.”

Subscriptions are getting much easier to manage thanks to the new FTC "Click to Cancel" rule that blocks companies from deceptive or malicious tactics that keep customers from canceling.

The Federal Trade Commission adopted a final rule Wednesday that will require businesses to make it easy for consumers to cancel unwanted subscriptions and memberships.

The Federal Trade Commission's “click-to-cancel” rule will prohibit retailers and other businesses from misleading people about subscriptions and require them to obtain consumers’ consent before charging for memberships,

The new set of rules will go into effect in 180 days, with some beginning as soon as 60 days after publication in the Federal Register.

A new U.S. rule will require retailers, gyms and other businesses to make cancelling subscriptions as easy as enrolling in them

Click to Cancel is also requiring "sellers" to provide information to customers including when they are being switched from a free trial to a paid subscription, and requiring consent from customers before doing so. It also will "prohibit sellers from misrepresenting any material facts while using negative option marketing."

The Federal Trade Commission today announced a final "click-to-cancel" rule requiring sellers to make it as easy for consumers to cancel their enrollment as it was to sign up. Most provisions will go into effect 180 days after it is published in the Federal Register,

After proposing the rule last year, the FTC received thousands of comments from consumers who had trouble canceling services, and advocates who criticized practices at gym chain P