Adidas announced a new collaboration with Mercedes-AMG Petronas F1 in their new press release on January 7, 2025. This is the first time Adidas will be collaborating with a brand for Formula 1.

SPORTSWEAR giant adidas has forged a multiyear partnership with the Mercedes-AMG Petronas F1 Team, marking its first foray ...

Adidas partners with Mercedes Formula One team, providing apparel and footwear for the post-Lewis Hamilton era. Limited editions will be made available.

The Mercedes F1 team have announced a multi-year partnership with Adidas to become their new clothing partner. The German sportswear brand will enter F1 with Mercedes from the 2025 season ...

The move sees Adidas, which is valued at $44.40 billion, move into F1 for the first time and comes as the latest stage of the post-Lewis Hamilton era. Adidas will provide what Mercedes call a ...

As part of this multi-year partnership, Adidas will create custom team kits, fan apparel, footwear, accessories, and ...

While Mercedes are making moves off the track, they have a tough task ahead of them to return to prominence on it. The ...

The two companies have entered a "multi-year" partnership of unspecified length which is also significant for Adidas as it makes its first foray into F1 sponsorship. It could prove to be a key ...

Adidas has a rich history in F1, sponsoring both the Footwork and Larousse teams in the 1990s. In 2023, the company emerged as a possible title sponsor for Red Bull's second team, then known as ...