To that end, Starbucks recently announced that it's acquiring two new coffee farms in Guatemala and Costa Rica. It plans to ...

Just when investors were expecting the restaurant to keep up with its strong trajectory, CEO Brian Niccol announced his ...

Tressie Lieberman, executive vice president, global chief brand officer at Starbucks. (Starbucks Photo) Tressie Lieberman is ...

Chipotle Mexican Grill (NYSE: CMG) investors have been on edge since the announcement of the departure of powerhouse CEO ...

In his first week on the job, CEO Brian Niccol said improved the company's branding was one of his four priorities to turn ...

Starbucks on Tuesday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in ...

Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.

The pressure is on for Starbucks’ new CEO to appease frustrated baristas and fix short-staffing issues across US locations.

For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

Starbucks announced Friday the appointment of former Chipotle marketing executive Tressie Lieberman as the Seattle-based ...

Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive to lead a key priority for new boss Brian Niccol: restoring the company’s coffeehouse vibe.