To that end, Starbucks recently announced that it's acquiring two new coffee farms in Guatemala and Costa Rica. It plans to ...

Starbucks on Tuesday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in ...

Tressie Lieberman, executive vice president, global chief brand officer at Starbucks. (Starbucks Photo) Tressie Lieberman is ...

In his first week on the job, CEO Brian Niccol said improving the company's branding was one of his four priorities to turn ...

New CEO Brian Niccol’s strategy is to reestablish Starbucks as a premium brand, and recent changes show it’s moving in that ...

Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

Starbucks faces significant labor risks due to increasing unionization, which could negatively impact margins and overall ...

Just when investors were expecting the restaurant to keep up with its strong trajectory, CEO Brian Niccol announced his ...

Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive for a key role in new boss Brian Niccol’s efforts to ...

Chipotle Mexican Grill (NYSE: CMG) investors have been on edge since the announcement of the departure of powerhouse CEO ...

Starbucks announced Friday the appointment of former Chipotle marketing executive Tressie Lieberman as the Seattle-based ...