The NWSL witnessed one of the great rebrand failures this week - but over in MLS, there is a long history of relaunches gone ...

The National Women’s Soccer League expansion team in Boston has apologized for a “Too Many Balls” marketing campaign that ...

The US National Women’s Soccer League (NWSL) expansion team in Boston apologized on Wednesday for a “Too Many Balls” ...

As Banks, 50, and the Boston Unity Soccer Partners announce their National Women's Soccer League (NWSL) expansion team, BOS ...

Bos Nation FC, the NWSL expansion club slated to launch in 2026, has pulled its 'Too Many Balls' ad campaign amid uproar over ...

Boston’s NWSL team, BOS Nation, unveiled its new name and branding and then a day later it was apologizing for those ads and scrubbing them from the internet.

When it comes to choosing team nicknames, recent experiences show many heads in consultation and discussion are better than a ...

They don't play for another two years. They should drop the dumb name - BOS Nation FC and the tone-deaf approach.

On this episode of Full Time with Meg Linehan, Meg and Tamerra talk about Meritt Mathias's retirement announcement, what's ...

While we had hoped to create a bold and buzzworthy brand launch campaign, we missed the mark,’ BOS Nation said in a statement ...

Former U.S. midfielder Samantha Mewis gave her thoughts on the botched NWSL Boston team name launch, known as BOS Nation FC.