The two coaches voiced their concerns about the idea of shortening NBA games to boost television viewership before the Knicks ...
NBA commissioner Adam Silver said Wednesday that he likes the idea of shortening games to 40 minutes by going from 12-minute quarters to 10. "As we get more involved in global basketball, the NBA is ...
As the NBA grapples with declining viewership, Adam Silver floated a possible solution that was met with abrupt criticism.