The New York Knicks are about to get a major dose of Abu Dhabi flair, as the iconic “Experience Abu Dhabi” brand has just been named the official patch partner of the Knicks for the 2024-2025 season.

Sponsorship agreement part of broader multi-year deal between MSG and UAE capital's department of culture and tourism.

The New York Knicks will have a new sponsor represented on their jersey patch for the 2024-25 season. Per The Athletic's Mike Vorkunov, the logo of

“Experience Abu Dhabi” was announced Thursday as the new sponsorship patch on a “multi-year deal,” with its logo imprinted on the left shoulder of Knicks jerseys, warm-up jackets and jersey shirts.

The New York Knicks tip off their season next week with high expectations after their best season in more than a decade and the addition of four-time All-Star Karl-Anthony Towns. The club will hit the court with a new logo on its jersey.