Coca-Cola is leveraging Pakistan's cricket with a campaign centered around 'tape-ball cricket' amid the nation's major cricket event since 2009. Launching limited edition bottles to rival Pepsi, the ...

Unable to attach its brand to Pakistan’s national team, who are sponsored by Pepsi, Coca-Cola’s latest campaign uses a ...

Last weekend, all eyes turned to a rescheduled fixture at Goodison Park as Everton and Liverpool played in the final ever ...

The England and Wales Cricket Board (ECB) recently announced the playing XI for England, who will be facing Australia in ...

International fixtures were halted in Pakistan after a 2009 attack on the Sri Lankan cricket team bus and only began ...

Coca-Cola is attempting to capitalise on Pakistan hosting its biggest cricket event in nearly 30 years, and steal the ...

Recycling plastic scrap has become an essential process for producing eco-friendly products, including cricket bats and balls ...

Pakistan’s 29-year wait to host a major International Cricket Council tournament ended Wednesday when it won the toss and ...

New Zealand underlined their title aspirations with a 60-run victory against defending champions Pakistan in a Group A match ...

Former Australia captain Ricky Ponting feels that the team management should consider promoting Steve Smith as an opener in ...

South Africa came up to London ahead of hosting Ireland in two summer Tests. The Welsh trailed 14-13 at half-time despite two ...