Mars Wrigley has launched its new Extra Refreshers Watermelon Raspberry flavour, backed by a £4.5m marketing campaign that ...

Mars Wrigley is spending millions of dollars in a bid to restore chewing gum to its former glory with consumers, starting with an international ad campaign that jettisons typical category promises ...

Confectionery giant Mars Wrigley has highlighted key business strategies including affordable premiumisation, holistic ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...