In contrast to the stampedes that greeted the release of YouTuber KSI's Prime Energy drink, Messi's rival product has quietly ...

The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the ...

This is because they have become "hyper-aware" of how their food is made and "a lot of the vegan ... and children to buy the colourful sweets and drinks. Convenience stores and high street shops ...