‘The Phoenix Service’ is a free lifetime travel insurance for a wardrobe staple – Eton’s ‘White Signature Twill Shirt’ – ensuring that should your bag go missing, your Eton shirt will be replaced.

In a global recession, premium men’s shirt brand Eton Shirts wanted to boost their E-commerce sales in the US market. But how do you sell white shirts to Wall Street types with wardrobes filled with ...

There is also the drop of the power suit’s best friend with the Eton white collar collection that ... pinstripe suit with his pink or blue dress shirt and red tie. But what made him stand ...

It is that time again, fellas. We are only a few weeks out from the most significant and busiest date night of the year. Of course, that means you have to get started (we will hazard a guess that ...