‘The Phoenix Service’ is a free lifetime travel insurance for a wardrobe staple – Eton’s ‘White Signature Twill Shirt’ – ensuring that should your bag go missing, your Eton shirt will be replaced.

The power suit is making its comeback this year, so it is no surprise that one of the leaders in dress shirts is bringing back the perfect companion to it. The post Eton brings back the classic white ...

Busiest date night of the year is right around the corner, now is the time to pick up the outfit that will have her seeing hearts The post Eton releases Valentines collection for the biggest date ...

In a global recession, premium men’s shirt brand Eton Shirts wanted to boost their E-commerce sales in the US market. But how do you sell white shirts to Wall Street types with wardrobes filled with ...