From paid media to Pavlov, how does psychology drive stronger brand loyalty and better customer retention? Follow Correlate’s thinking for the ‘why’ behind using psychology for campaign performance.

Think you'll always be the same? Psychology says otherwise—your identity evolves with experiences, relationships, and even AI ...

New research adds evidence that learning a successful strategy for approaching a task doesn't prevent further exploration, even if it reduces performance.

While the ick can help spot incompatibilities, it can also lead to "overly rigid rejection standards," the researchers warn.

Senior Kendal Jordan has been involved with research on campus since her freshman year, working on several projects almost all centered on the same topic: video games.

It’s common to want to become a better version of yourself. Much like the desires to eat, drink and avoid harm, human beings ...

But what is it about airports that make us behave differently? Many holidaymakers feel that the adventure begins at the ...

We’re bombarded with pseudoscience every day—from social media conspiracy theories to politicians dismissing climate change ...

We all make mistakes in romantic relationships, and the dating scene, but some errors can make us appear desperate for love ...

Why wouldn’t it be? It’s easier to order food than cook after a long day. Easier to scroll than pick up a book. Easier to ...

Riley Finn, portrayed by Marc Blucas, made his debut in Buffy the Vampire Slayer Season 4 as a psychology teaching assistant ...

The University of Houston's Counseling Psychology doctoral program generates new knowledge and trains community-engaged change agents. We provide our students the tools they need to help others ...