Here are a few techniques that can help strategic marketing leaders evaluate the right brand partnerships and run brand programs successfully.

The three most valuable brands are all located in the U.S., though many Asia-based companies have been gaining value over the past year, the study found. Check Out: 9 Amazon Products Under $50 ...

Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost ...

Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

Buying a gadget from obscure brands can be a gamble — sometimes the underdogs offer great value but with potential trade-offs. Is it worth the risk?

1 While many organisations default to passive management of these brands, forward-thinking companies are adopting systematic frameworks to maximise the value of their established brands portfolio.

Omnichannel is the new reality for brands and retailers of all sizes and product types. Results from Retail TouchPoints’ annual Omnichannel & Fulfillment Survey show that most respondents conduct ...

Citi's lead beverages analyst Filippo Falorni views Berkshire Hathaway's investment as "a perfect example of value investing.

The luxury market is thriving, driven by rising disposable income, a booming economy, and high demand from Gen Z and ...