Both Farmacy Beauty fans and Ulta Beauty fans showed their excitement at the launch. "SOOOOOO EXCITING. I know what I’ll be using my gift card on now 😂," another user, @brynlea.nicole ...
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You can't go wrong shopping at Sephora or Ulta. For many shoppers, it's a matter of what they know. For example, I grew up going to a local Sephora and got a Beauty Insider card at that time.