Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

The world of marketing in Nigeria is changing fast, thanks to artificial intelligence (AI). Marketers across the country are learning ...

The digital marketing landscape has undergone significant changes, particularly in how businesses leverage artificial intelligence and automation for growth. Through recent conference interactions and ...

Jack Philbin, CEO of Vibes, said mobile marketing is being transformed by Rich Communication Services and how it impacts ...

Discover cutting-edge digital marketing strategies that have been successfully implemented by industry leaders. This article ...

So, you’re a digital marketer or a business owner striving to stay ahead in today’s fiercely competitive online marketplace.

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

With advancements in LLMs across industries, Booth faculty are key figures leading broader application of language models. We ...

The marketing world is evolving rapidly. Here are the 7 marketing trends set to dominate in 2025, helping businesses stay ...

In spite of what looks like an anti-marketing effort, the company has seen its revenues grow in the face of a challenging environment for traditional retailers and is valued at about $3 billion.

Unlike traditional email phishing, these links are not embedded in the email body. Instead, users leave the email environment before being exposed to the phishing link within a legitimate third ...

While a 2024 J.D. Power study reveals that customers of online-only banks are more satisfied overall than those of traditional brick ... over the phone or through email. If you receive a ...