Frito-Lay is breaking with past Super Bowl strategy for Lay's potato chips, trying a commercial that is sweet and cinematic ...

The FDA has classified a previous Frito-Lay potato chip recall under its highest risk level after some bags of Lay's Classic Potato Chips were found to potentially contain undeclared milk ingredients.

Frito-Lay is testing the new vision for getting people interested in its signature potato chips amid a crowded field. Dozens of advertisers will use Super Bowl LIX to tout yogurt, soda ...