Amid market volatility, staying grounded in the fundamentals of strategic planning is critical to weathering adversity. In the past year, uncertainty has been a constant for organizations across ...

Components of a Written Marketing Plan One way to overcome some of the frustration ... your breakeven cost is for your farming operation is an important aspect in developing your marketing strategy.

The often-frantic yearend festive season comes with another season for marketing leaders—planning ... especially with regard to our strategy and strategic choices. The upshot is that the planning ...

The right prompts enable your teams to uncover novel market insights and generate innovative marketing and implementation strategies. This prompt-command approach can simplify strategic planning ...

For example, in 2016, two technology giants, Microsoft and Adobe, formed a strategic alliance to integrate their Cloud-based services, Microsoft Azure and Adobe Marketing Cloud ... decision-making ...

I am thrilled to announce the City of Glenwood Springs has approved its first Destination Management and Strategic Marketing Plan. The City Council, by adoption of this plan, acknowledges the ...