Jasmine Paolini aims to up her training and recovery with data gained from her Amazfit smartwatch as part of a new sponsorship ...

As a sports activity that attracts great responses from fans and entertaining race car events, motorsport has not been left behind in using social media as a marketing strategy.

Richard Childress Racing has confirmed that the primary sponsorship inventory for its full-time NASCAR Cup and Xfinity teams ...

Super Bowl 2025 ads showcased AI, nostalgia and second-screen engagement, reflecting shifting consumer mindsets and evolving ...

In this new era, athletes aren’t just athletes; they’re global influencers. Rightsholders aren’t just rightsholders; they’re entertainment platforms. The explosion of new media channels and the ...

Firms pay millions to run a 30-second commercial during the Super Bowl. Why are ads shown in soccer's equivalent games less ...

The wearables sector, following a pandemic-driven surge in 2020, is poised for a return to growth, with Apple continuing to dominate the market, according to ABI Research. Fueled by continued ...

Apple’s iPhone 15 was the best-selling smartphone globally in 2024, according to Counterpoint Research’s Global Handset Model Sales Tracker. Apple and Samsung continued to dominate the top 10 ...

Saia approached Joe Gibbs Racing about the sponsorship, Ramu said. It was part of a broader marketing plan in which Saia was looking ... SiriusXM radio is one example. Hospitality at NASCAR races for ...

Consumers connect with this powerful medium at home, at work, and on their commute. With the largest reach in Canada and exciting on-air personalities that listeners love, Bell Media stations provide ...

So it’s no surprise to see the next generation of rising tennis stars leaping ahead of Raducanu in the race to land the big sponsorship deals. At the top of that list appears to be Russian teenager ...