There are a few key moments in football, seen from a sports marketing point of view that has proven really big in taking the ...

Unfortunately, Nike’s reign of the Premier League ball is soon coming to an end. However, they’re not going quietly. The ...

Retro skate shoes are all the rage! If you can't come up with a fresh design, dig in the archives and bring back an old classic. Here are the best versions on the market today.

New Balance added another global talent to its roster in January 2023, when Japanese MLB star Shohei Ohtani joined. After ...

Citi is just back from a meeting with new Nike CEO Elliott Hill, and feeling unenthused by the CEO's promises for 2026 ...

Finally, Nike CEO Elliott Hill has shared some updates in the development ... Natalia is a sports journalist at Bolavip US, where she covers soccer, tennis, and the broader sports world. She also ...

Now that the colder months have set in, a faithful pair of boots (alongside a snug set of slippers and some thick wool socks) can help make life far more bearable. Here, I’ve rounded up the best ...

I’ve been testing the best Nike running shoes for almost a decade and at this point I have used multiple generations of most of the popular lines from the brand, like the Pegasus and Vomero ...

Puma has been relaunching shoes such as the 1999 motor racing-inspired "Speedcat" as it tries to muscle into a market dominated by Adidas' retro Samba soccer ... dominance of Nike (NKE.N), opens ...

Phoenix Suns' star guard Devin Booker is back at full-strength and looking to bring his adopted city back to the Playoffs. The Suns have never won an NBA title in their 57-year history, but they ...

Nike have revealed the Haaland CH2 Phantom GXII, the second signature boot for the Manchester city star. What a weekend it has been for the 24-year-old, after signing a huge new 10-year contract for ...

It contains three different materials. The top layer is ZoomX foam, used in Nike’s popular super shoes, the Alphafly 3 and Vaporfly 3. In the middle is the Air Unit, essentially a full-length ...