YouTube introduces the ability to promote Shorts videos, letting channels get short-form content in front of more viewers.

Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and an official Apple Search Ads Partner. It is the go-to platform for app marketers aiming for the top charts on the App ...

Kinesso’s national head of AI and analytics, Kellyn Coetzee, said that any breakthrough that slashes processing time and ...

Is Zomato's Eternal rebrand about expansion, or protecting its turf? Diversifying into quick commerce and B2B food supply gives it new revenue streams, but it also shields the company from the risks ...

Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving ...

Apple is reportedly considering introducing ads to Apple Maps, similar to Google's paid search model, as part of its broader strategy to expand services revenue and capitalize on its growing user base ...

Google no longer bans advertisers from using fingerprinting tech to track users across the web and devices, and it's all for ad money.

Please note that your conversations will be recorded. Google Ads is rolling out mandatory brand guidelines. It requires you to officially document your business names and logos by March – or ...

Many small businesses and investment vehicles are structured with partners. Technically, a business partnership is created when two or more individuals come together for a specific business purpose.

Google leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition. Google still ...

According to Mark Gurman’s Power On newsletter, Apple is once again considering monetizing its Maps app with search ads.

A majority of Europeans considers the US is a “necessary partner” rather than “an ally”, according to a poll published on Wednesday by the pan-European think tank European Council on ...