Roger Federer appears alongside Elmo in a new Super Bowl commercial for the running shoe brand, On, that has them debating which letters are actually on the sneaker.

Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Roger Federer and Elmo set for a starring role in Super Bowl LIX ... It means his decision to walk away from his enduring deal with Nike and sign up for a long-term Uniqlo and then take a stake in On ...

The US’s big ad game took place last night - we pick our favourites and look for any trends that can be found in this year’s ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

A significant piece of Roger Federer's legacy was sold to a fortunate bidder for over $100,000 after an 18-day bidding ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the tennis legend has helped elevate the Swiss sportswear brand to new heights.

The ad serves as a lighthearted approach to explaining the company’s logo, which is often mistaken for "QC" instead of "ON." ...

Roger Federer recently teamed up with cartoon icon Elmo in a mystery ad collaboration with On. The 20-time Grand Slam winner has maintained his partnership with the Swiss athletic brand despite ...