Understanding ad effectiveness is key to successful marketing, yet marketers often shy away from the most reliable tools for ...

Kokoro Hosogi, a physics student at The University of Alabama in Huntsville (UAH), has achieved a rare honor for an ...

A new evaluation method assesses the accuracy of spatial prediction techniques, outperforming traditional methods. This could help scientists make better predictions in areas like weather forecasting, ...

Antonin Kolar/Unsplash OpenAI's " deep research " is the latest artificial intelligence (AI) tool making waves and promising ...

Researchers at Linköping University in Sweden made an unexpected discovery while investigating genetically unique women.

Perceiving whether another person is a personal health risk requires quickly assessing their trustworthiness. With limited ...

However, the data showed that while obesity is a risk factor, so is a lack of fitness — even if you’re not clinically obese.

Deep subsurface microbes are highly diverse, challenging assumptions about life in low-energy environments. This discovery ...

A new study published in Biochemistry sheds light on how bacteria regulate their genes, challenging long-held assumptions ...