Marketers and their teams doing business as usual, while dabbling with different tools and dashboards, will not be enough to ...

That’s because honest marketing requires a new message—and new avenues for that message. It’s a daunting task, but not ...

Simplilearn, a global leader in digital upskilling, is excited to announce the appointment of Shane Clem as Vice President of ...

Innovative technology and mass digitization have changed the ecosystem of communication ... as brand-influencer relationship or campaign management. Influencer companies serve as a kind of support for ...

Personetics, the company transforming how financial institutions build and monetize customer relationships, announced its ...

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...

CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, hosted ...

At SXSW, CMO Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a two-way street.

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer ...

Does triggering certain emotions increase willingness to pay for sustainably produced food? In social media, emotional messages are often used to influence users' consumer behaviour. An international ...