Marketers and their teams doing business as usual, while dabbling with different tools and dashboards, will not be enough to ...

That’s because honest marketing requires a new message—and new avenues for that message. It’s a daunting task, but not ...

Innovative technology and mass digitization have changed the ecosystem of communication ... as brand-influencer relationship or campaign management. Influencer companies serve as a kind of support for ...

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...

CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, hosted ...

At SXSW, CMO Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a two-way street.

When done well, personalized offers motivate up to 45% of consumers to make a purchase. But most times, retailers resort to ...

Does triggering certain emotions increase willingness to pay for sustainably produced food? In social media, emotional messages are often used to influence users' consumer behaviour. An international ...

To learn more, see Personality and Relationships. Maintaining a strong relationship requires constant care and communication, and certain traits have been shown to be especially important for ...

Unlike competitors, Costco is using retail media and personalization not just for ad revenue, but to strengthen member ...

The rise of artificial intelligence (AI), digitalisation, wider adoption of tools for marketing automation ... based relationships and personalise communications with customers: eWizard, an ...

This week marks the fifth anniversary of the pandemic. What are your most lasting memories? How has it shaped your life and the world around you? By Jeremy Engle Have you been paying attention ...