Red Bull has announced a new partnership with LEGO, valued at nearly $8 billion in 2024, ahead of the 2025 Formula 1 season.

Featuring monk fruit extract, other sweeteners and zero sugar, this is the latest addition to the Red Bull lineup.

Within the U.S., Red Bull holds about a 35% market share ... when it signed a new distribution deal with PepsiCo. That deal ...

Weighing in on the energy drink market, Evercore ISI analyst Robert Ottenstein said 2024 has to be considered the year of Red Bull ... as investors bet on the company to see even higher sales ...

“Red Bull gives you wings” has been the energy drink’s slogan for nearly two decades. Now the company has agreed to pay out more than $13 million after settling a US class action lawsuit ...

Liverpool manager was presented as Red Bull's new global head of football but offered very little clarity on what that role ...

Jurgen Klopp dismissed any suggestion the role could be a precursor to returning to management in the near future.