Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?
By Samuel OWUSU ADUOMIIn today’s fast-evolving business landscape, Public Relations (PR) is no longer a peripheral function—it is a strategic necessity. Organisations across industries are realising ...
Public relations is all about profile. Business A approaches Agency B; they want to build their presence and profile in the world. Agency A gets to work, writing press releases, organizing media ...
"Public relations is often misunderstood, undervalued, and siloed within the marketing function. We work hard to make sure our clients understand what public relations can—and sometimes can't ...