Examples include "segments of people with ... personal, and sensitive "psychographic" profiles represents one of the most uniquely invasive and comprehensive forms of surveillance in modern ...

Nike's 2018 campaign featuring Colin Kaepernick is a masterclass in corporate social alchemy. By embracing the controversial ...

Examples include “segments of people ... personal, and sensitive “psychographic” profiles represents one of the most uniquely invasive and comprehensive forms of surveillance in modern ...

For example, as data ownership is not linked ... your search records as its data and is using it to create your psychographic profile, which is then used to serve you search advertising.

Loyalty programs that prioritize personalization, flexibility and seamless experiences are strategic tools for building stronger customer relationships and driving sustained growth. By delivering ...

The complaint provides granular examples of how LiveRamp’s personal data can be used by its clients and concludes, “LiveRamp’s sale of these highly detailed, personal, and sensitive “psychographic” ...

The company has been instrumental in the success of numerous high-profile apps, including those with millions ... define their location and determine psychographic signposts like values and behaviours ...

That’s according to psychographic profiles from Greenbook, a blog published by the American Marketing Association. But as a trending social media feud demonstrates, East Coast versus West Coast ...