Electrolyte drinks are everywhere nowadays. You've probably seen countless brands at your grocery store, and we've narrowed ...

Powerade today (Feb. 25) launches the latest extension of its ... where it will show up as part of experiential activations. The diverse marketing mix is intended to engage with consumers whose ...

Indian cricket team star batter Virat Kohli was seen with an ice pack on his left leg one day ahead of the much-anticipated clash against Pakistan in the Champions Trophy 2025 in Dubai.

Hancocks has launched new licences within the Pez dispenser range including Stitch, Hello Kitty and Minecraft launch. The Pez range is popular among children because the refillable sweet dispensers ...

Coca-Cola plans to use its top soccer marketing assets, including deals with MLS and U.S. Soccer, to promote Powerade with the hope of attracting younger consumers to the 37-year-old sports drink ...

Two of Nestlé’s top brands, KitKat and Nescafé, have teamed up to create a new mocha flavour KitKat. The new two-finger bar contains a crispy wafer biscuit covered in coffee flavour chocolate. With ...