PPC Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to maximize ROI. PPC ...

Performance Max (PMax) and search campaigns often trip over each other and make a mess out of your data and the customer journey. But it doesn’t have to be that way. At SMX Next, Brad Geddes ...

Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into ...

In this article, we’ll unpack what Google Performance Max campaigns are, how they differ from other campaign types, benefits and best practices, reporting functionality, ad optimization tips, and ...

Google's PMax updates offer enhanced search reporting, asset group reporting as well as more exclusion and advanced targeting capabilities.

In the Google Ads Performance Max search category, Google is now displaying "private search term." Private queries are terms that have been searched for by fewer than 50 unique users over the past ...

This was spotted by Natasha Kaurra who posted about this on LinkedIn and wrote, "PMAX now has a "source" column for clicks, conversions & other metrics." Here is a screenshot: Hana Kobzová also ...

"We have reached a new stage in the phased rollout of version 24H2. Eligible devices running Home and Pro editions of Windows 11, versions 23H3 and 22H2 will be gradually updated to version 24H2 ...

Ithaka US Growth Strategy highlighted stocks like Advanced Micro Devices, Inc. (NASDAQ:AMD) in the fourth quarter 2024 investor letter. Advanced Micro Devices, Inc. (NASDAQ:AMD) is a semiconductor ...

Not many people regularly carry three smartphones on them like I do, but besides covering mobile devices as an industry analyst, I’ve been a device reviewer for a long time — plus I just love ...