PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The Minimalist is made for light-to-medium coverage and is buildable to create a natural look without settling into fine lines. It can also double as a contour stick if you’d like to do a little ...

Highlighter: For that coveted Valentine’s Day glow, apply a subtle highlighter to the high points of your face — cheekbones, bridge of the nose, and cupid’s bow. A champagne or rose gold shade will ...

Explore the latest skincare, beauty, and fragrance launches in Dubai for 2024 and early 2025. From Huda Beauty's UBE launch ...

Alone on Valentine's Day? Cafés, bars and restaurants across the country are hosting parties, marking singles' day and ...

But for her appearance in Whistler, Canada, Meghan was seen sporting a slightly heavier base, visible pink blusher, and dark eye makeup, highlighting her stunning eyes. We also noticed the ...

They say change happens slowly, but one day, it’s like a switch flipped overnight, and my skin looked duller, less vibrant, ...

Available in 11 shades to suit all skin tones, we put the new launch to the test amongst our beauty team to grab the honest ...

Rhode has launched their peptide lip shape liners so we tested all 11 shades across four skin tones to determine if it's ...

Makeup is a form of art expression, and what better time to get creative than Valentine’s Day? From bright, sparkly pinks and ...

The perfect "unrecognizable makeup" starts with a glowy base. This everyday invisible SPF 30 primer will not only give skin a ...

Birthday makeup is just as fun as it is important, scroll our gallery of birthday makeup looks to inspire you for the special occasion.