We tried Rare Beauty's viral liquid blush from Selena Gomez's best-selling makeup line to see if it lives up to the hype. Read our honest review, with photos.

The Minimalist is made for light-to-medium coverage and is buildable to create a natural look without settling into fine lines. It can also double as a contour stick if you’d like to do a little ...

Birthday makeup is just as fun as it is important, scroll our gallery of birthday makeup looks to inspire you for the special occasion.

They say change happens slowly, but one day, it’s like a switch flipped overnight, and my skin looked duller, less vibrant, ...

A beauty editor tries to recreate Olivia Rodrigo's Grammys look using the exact same products. Here's the step-by-step guide ...

The perfect "unrecognizable makeup" starts with a glowy base. This everyday invisible SPF 30 primer will not only give skin a ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Justin Bieber and Hailey Bieber are rumored to be facing a $300 million divorce. Despite rumors, they were recently seen on a ...

Meet 2025's biggest minimalist manicure trend: soap nails. Here's how to replicate the look and find the perfect nail polish ...

But for her appearance in Whistler, Canada, Meghan was seen sporting a slightly heavier base, visible pink blusher, and dark eye makeup, highlighting her stunning eyes. We also noticed the ...

Best lipstick for pale skin to enhance your complexion - Crimson reds, marvellous mauves and soft petal pinks - find the ...

Grammys' best hair and makeup looks, from Sabrina Carpenter's curled messy updo to Willow Smith's middle-parted Afro.