From reducing material waste to improving sustainability, artificial intelligence is driving a new era of smart, data-driven packaging solutions.

Many are curious about why the letter 'n' in Nutella is black, while the rest of the letters in the name are red, and if ...

Paper-based packaging has been a hit in some CPG categories, but less so in others. The key is striking a balance between ...

With a growing number of products lining grocery store shelves, feeding your household can often feel like solving a complicated puzzle. Fortunately, shopping doesn't have to be complex. Guiding ...

With a focus on sustainability, Irish family-owned Butlers Chocolates is upgrading one of the brand’s most popular packaging formats. New, fully recyclable paper packaging for its popular ...

Chocoholics around the globe unite every year on the February 5 to mark a very sweet occasion - World Nutella Day. And there's no better place to join in the festivities than Alba, the Italian ...

Brands are increasingly shifting towards simple, efficient, and environmentally responsible packaging solutions, prioritising functionality over excess design. This trend aligns with the growing ...

Led by VCCP, the star of the integrated campaign is a series of limited-edition packaging designs created by Bulletproof. Each design takes the form of a suggestion on how to divvy up a bar of Dairy ...

Boulard Calvados sources its apples from Normandy. Credit: Boulard Calvados/PR Newswire. French spirits producer Calvados Boulard has revealed a new packaging design to celebrate the brand’s 200th ...

Last year, it was finally announced that vegan Nutella would soon be hitting supermarket shelves. Nutella Plant-Based, a dairy-free version of the beloved hazelnut spread, is now available in select ...

The chief executive of personal care giant Essity, Magnus Groth, has announced that he plans to step down as CEO, and from the company's board, during 2025. Groth has led the Swedish firm for 14 ...