Those who truly have the means and confidence don’t need a flashy brand with a large logo on the front. NIO enlisted leading Western car designers to craft a new design language—a quiet luxury ...

The details of Chinese EV automaker NIO’s ultra-affordable sub-brand, Firefly, continue to trickle in from overseas. A spy image ...

Chinese battery electric vehicle (BEV) startup Nio plans to launch a new brand to help strengthen its sales of battery powered family passenger vehicles, according to local reports. Nio chairman ...

Ahead of Nio Day 2024 the EV company has created social media platforms for Firefly and revealed its logo. At the actual ... its peers Xpeng (XPEV) and Li Auto (LI), Nio shares raced to highs ...