Understandably, Jordan is staunch in his loyalty to the brands that have made him a billionaire, with Nike chief among them. The extent to which he champions his endorsement partners is no better ...

"The Jordan Room" in a 21,400-square-foot mansion on the market for $23.5 million holds up to 325 pairs of shoes and is centered with a basketball hoop with the Jumpman logo above. NBA legends Kobe ...

After winning the WNBA Finals with the New York Liberty, former Oregon Ducks star Sabrina Ionescu is set to grow her brand ...

Deion Sanders and Michael Jordan were two of the most influential athletes of the 1990s, each revolutionizing their respective sports ...

The top choice this week is an epic deal from Nike on Russell Westbrook 's basketball shoes. Nike is selling $100 Jordan One ...

Ionescu also shared with For The Win why Breanna Stewart’s leadership mattered during the Liberty’s title run, what she ...

"Very pretty, with good cushioning and excellent durability outdoors," says a second reviewer. "I would buy these shoes again ...

Kobe Bryant's iconic Nike Kobe 6 returns in a new colorway. Check our Sneakers news for more upcoming releases and breaking content!

Of the many exciting sneaker releases taking place in San Francisco for NBA All-Star Weekend, perhaps none are more hyped up ...

Michael Jordan is an icon. Not just on the basketball court, but in pop culture too — even after retiring from the NBA more ...

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

Boston Celtics star Jaylen Brown shared more insight into his public feud with Nike in a new interview released this week. In ...