New Zealand’s latest tourism campaign sparks ridicule

‘Everyone must go!’: New Zealand’s latest tourism campaign sparks ridicule
New Zealand’s new tourism campaign - with its slogan “Everyone must go!” - has prompted ridicule from opposition politicians and some members of the public who compared it to a clearance sale advert.
‘Everyone must go!’ New Zealand tourism campaign slogan sparks fury
Instead, the new tagline, ‘Everyone must go!’ has caused controversy, with many describing it as ‘tone-deaf’ at a time of record emigration and unemployment rates in New Zealand. The marketing ploy launched last weekend on social media and radio and was designed to encourage Australians – the country’s biggest tourism market – to visit.
New Zealand’s latest tourist campaign 'Everyone must go' ridiculed
New Zealand's latest tourist campaign with the tagline 'Everyone must go!' has been ridiculed, with some saying it is 'tone-deaf' and comparing it to a clearance sale advert
New Zealand's 'Everyone Must Go' tourism campaign mocked by locals heading for the exit
A New Zealand tourism campaign called “Everyone Must Go” is drawing derision at a time when New Zealanders themselves are leaving the country in droves.
'Everyone must go': New Zealand's tourism drive draws ire
Depending on how you read it, New Zealand's latest tourism tagline can be a well-meaning plea for people to visit - or a threat to kick Kiwis out. "Everyone Must Go!" reads a slogan printed across posters of people in New Zealand's majestic landscapes - part of a NZ$500,
New Zealand needs tourists right now, but locals say its newest campaign is cringeworthy and tone-deaf
New Zealand's new tourism campaign aimed at Australians, 'Everyone must go!' faces local backlash as the nation grapples with job cuts and emigration.
New Zealand faces heat for tourism ad targeting Australians: ‘Sounds like we’re in a clearance bin’
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