New Balance is all set to add a new colorway to the New Balance 740 sneaker series, which was first introduced in 2010.
Gauff debuted her second signature New Balance tennis shoe last season ... before-seen white, red, and blue colorway. She wrote, "Consistently the hardest shoes on tour #CG2 @newbalance tennis." ...
Inspired by Gauff's dad's chosen sport of basketball, Gauff's custom sneaker remains the first-of-its-kind in the tennis market.